in 1990, agreeable a vice president in 1994.
Tiffany 1837 Rings,,,AS senior vice president for merchandising at Tiffany & Company, Linda Hanson had apt be cautious when talking approximately creating a new design for the Tiffany engagement ring.
Ms. Hanson,High-Quality Wholesale Handbags, a math and economics important at Smith College, worked in the 1980's for Smith Barney, where she became a vice premier in corporate finance. But she was forever attracted along jewels and grew amused in chart during her craft history classes at Smith.
Photos: Linda Hanson and Tiffany's new icon in the engagement globe.(Gary Dunkin for The New York Times)
After always, the corporation had been production its trademark ring, with its outstanding ''Tiffany setting,'' because 114 annuals. But Ms. Hanson pressed for a current product, and Tiffany introduced Lucida, billed as ''the new Tiffany engagement ring,'' last fall. With a square-cut diamond and slippery setting, it namely nowhere near the traditional Tiffany setting, with a circular diamond. The new ring starts at $2,000.
The new ring, several years in the making, is intended to fascinate a extra adventurous buyer. ''We knew that we needed to create a new icon in the engagement world,'' she said.
After 7 years at Smith Barney, she ambitioned a vocation change. She studied at the Gemological Institute of America and joined Tiffany
The team practiced aboard real diamonds. As for the a great many stones that equitable didn't work, Ms. Hanson said numerous were simply discarded. ''It sounds variety of weird, for you use actual diamonds, she said, merely that's just a portion of research and development.'' KRUTI TRIVEDI
But making one icon isn't cozy. Ms. Hanson directed a crew of gemologists, designers and marketers that produced the ring. The gemologists worked on assorted ways to tear the stone while designers worked on creating the band. Then the group made sure that the mow matched the design of the setting.
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